8 Traits of an Entrepreneurial Author

One of the most daunting challenges facing any new author today is coming to terms with what is involved in getting their book into the hands of readers. This is because, despite all that has been said about the challenges associated with writing books and self-publishing, there remains a vast gray area about the role of marketing, how to market, who to market to, and how much time to spend marketing. As if these issues aren’t complex enough, the rules of the game keep changing! The reality is that writing a book is only the first step, and often turns out to be the easiest part of the process.

While there is no question that being an “entrepreneur” is not for everyone, developing an entrepreneurial mindset can be invaluable when it comes to the business of being an author.

To better understand what this means, consider the following 8 traits of an entrepreneurial author.

Able to Bridge the Gap between Art and Business

The entrepreneurial author understands that, regardless of how their book is published, if they want to achieve success they must embrace the opportunity to control their own destiny as the driving force behind promoting their brand identity and marketing their book(s).

Clear About What They Want to Achieve as an Author

The entrepreneurial author is clear about their intention and willing to think long-term. Whether it’s to build a career around their writing, or to share with the world a single important story; they know that all strategies, from branding to targeting an audience, to crafting a plan to market and sell their book(s), must support this intention.

Recognizes the Importance of a Marketing Plan

The entrepreneurial author uses their marketing plan as a step-by-step guide to remain focused on key objectives. They understand the plan does not have to be elaborate, nor does it have to be set in stone, but it does need to be well thought out and intentional when it comes to critical elements, such as identifying a target audience. After all, it won’t matter what you say, if you aren’t saying it to the right people.

Actively Manage their Brand

Contrary to popular belief, branding is not about business cards or logos. Your brand is how people perceive you. Entrepreneurial authors choose the stories they communicate about themselves as an author – and this includes everything from impressions of their book(s), to what they say in social networks and the images they post online, to how they respond to email.

Please understand, whether or not you buy into the need for managing your brand identity, people form opinions based on what they see and read, so… for better or worse, you already have a brand.

Strategic about Platform Building

Many authors quickly start back-peddling when the topic of building a platform comes up because they can’t imagine how to add even one more task to an already overloaded schedule. Others, determined to build a platform based on amassing large numbers of followers, set about busily sending out one tweet or post after another.

The true entrepreneurial author understands the importance of having a ready audience before they publish, and that building a meaningful platform is how to make that happen; but it’s also about learning how to best communicate the value of their book(s), and developing trusting relationships with those who care about what they have to say. These followers become a community of influencers, willing to share their trust in the author’s ability with people in their sphere of influence, creating a powerful marketing machine that functions 24/7.

Leverages Partnerships

Entrepreneurial authors learn to multiply their efforts by creating marketing partnerships to benefit from the strength and resources that each participant brings to the relationship. Marketing partnerships for authors include such things as joint venture partnerships, incentives, author interviews, advertising, book reviews and book tours. The key to leveraging these activities into partnerships is developing relationships that are mutually beneficial and ongoing.

Keeps Growing

Much as I hate to resort to a cliché, to keep growing as an author requires that you regularly challenge the boundaries of your comfort zone. The entrepreneurial author makes time to read because they understand this helps them grow as an author, and is continually working to improve writing and business skills.

Action Oriented

Last, but certainly not least, the entrepreneurial author understands that all the planning in the world is worthless without action. They are adaptable and willing to try new things, including the occasional calculated risk, and they take time to celebrate even small victories.

No question, there is a lot of hard work and sacrifice required to achieve success as a published author, which is exactly why so many writers become overwhelmed and give up before they ever really get started. But here’s the key to achieving more than you ever dreamed possible. When you become clear about what you desire to achieve as an author, and focus your energies on the things that you can control, your odds of succeeding will drastically improve.

Marquita Herald is a personal growth specialis

How To Define Entrepreneurial Spirit

The entrepreneurial spirit is often difficult to define let alone examine in detail because of its perception as a highly creative and dynamic entity and it is with this caveat that this article is written.

Whilst the entrepreneurial spirit can be applied to a wide range of disciplines and professionals it is perhaps most closely associated with the world of business and incorrectly used to describe many successful business people, when in fact very few individuals can truly demonstrate an entrepreneurial spirit.

Historical Context of the meaning of entrepreneur

The word itself is French in origin and if interpreted in its literal context means “between jobs”. It is interesting that a word that has come to project the very pinnacle of success should have such mundane roots as a means of describing being unemployed.

This article examines a number of concepts that appear intrinsic to what constitutes entrepreneurial spirit

1. Uniqueness

In a highly developed global business community where new ideas and business models are increasingly in short supply the importance of uniqueness cannot be under estimated and those exhibiting an entrepreneurial spirit are often associated with concepts that encapsulate originality and ingenuity. Take for example, Steve Jobs bringing the Apple IPOD to the market,

2. Creativity

Creativity is heavily connected to uniqueness but the two are not identical. Individuals with an entrepreneurial spirit are experienced at harnessing the creative process to help them produce a unique product /service or advantage. So where as uniqueness describes the end outcome, creativity describes the process of how one achieves it. For this reason those with an entrepreneurial spirit are often creative individuals who are ready, willing and able to actively adopt new techniques to get ahead even at the expense of being ridiculed by others.

3. Risk Taking

In a western society that is so often risk averse, those with entrepreneurial spirit embrace risk taking and it is impossible for such a concept not to be associated with entrepreneurs and the often high risk potential involved in following a new cutting edge approach. It must be observed however that risk is not the same as recklessness and those demonstrating an entrepreneurial spirit are likely to be adept at assessing the risks involved in any undertaking.

4. Business Savy

As highlighted previously those with entrepreneurial spirit should not be considered as reckless mavericks indeed quite the opposite, good entrepreneurs are motivated by profit and are skilled at identifying a lucrative niche in the market that can be exploited for profit. Take for example, Steve Jobs at Apple Computers who has successfully navigated a profitable course in the computing and software industry despite the market being dominated by Microsoft and IBM for a number of decades. In addition he was the first to spot the potential of utilising the computing industry to open a new market to the music fraternity , with the introduction of the IPOD, the market leader in its business stream. Such actions requires great skill and confidence and demonstrate a clear entrepreneurial spirit.

5. Developing Potential

Identifying, Investing in and nurturing potential are also essential to the ideals attached associated with entrepreneurial spirit because of the need to find differing solutions to a business problem.

Established businesses often fail to discover breakthroughs because they stick to a rigid investment formula that has worked for them in the past rather than finding new ways of moving forward.

6. Adaptability

The entrepreneurial spirit is always adaptable and ready to overcome barriers presented by business problems and is usually quicker at resolving those issues than mainstream business thinkers.

7. Ultimately Destructive

Entrepreneurial spirit is ultimately destructive to its own business in the medium term unless those engaged in utilizing the concept recognize when it is time to handover to mainstream management focussed individuals who can maintain and develop the organisation. This is because true entrepreneurial spirit is obsessed with constant creativity and change which is unsettling to employees without good management and a clear direction. Many of those demonstrating entrepreneurial spirit rarely stay long term in any enterprise they undertake, take Richard Branson for example who after launching numerous businesses under the “Virgin” brand has subsequently sold on many of these to third parties at a huge profit to himself.


In conclusion whilst there are certainly key characteristics which encapsulate the entrepreneurial spirit it would be foolish to pretend that any one individual has all those traits and even more foolish to believe that such a concept can be comprehensively defined. It is also short sighted to believe that those with entrepreneurial spirit are only evident in the business community, indeed many different disciplines and vocations have historical and existing individuals contained within them that could be essentially described as entrepreneurs.

Well Known individuals exhibiting the entrepreneurial spirit : Richard Branson, Clive Sinclair, Freddy Laker, Steve Jobs, Bill Gates and Anita Roddick.

Words often used to describe individuals with entrepreneurial spirit : Mavericks, Tycoons, pathological liars, risk takers, self made business people, successful, charismatic.

Entrepreneurial Ideas – The Most Powerful Precise Way to Double Your Salary in 12 Months Or Less

The small business advice that wives give their husbands:

Did you know that today and everyday over 200,000 people are online right now as we speak looking for entrepreneurial resources or a way to start a new business from home?

Everybody is seeking entrepreneurial ideas from Holly the housewife to Frank the CEO no one’s exempt.

And with the cancer that’s sickening our economy leaving 2.6 million people without jobs and anticipating 50 million more world wide, even Joe the plumber could end up in the soup line if he don’t join the entrepreneur club.

When was the last time our country has seen a time like this …the great depression?
Many people are hanging on by a thread to their cars, houses, and what’s left of their skimpy 401 k’s.

Business owners don’t know what to do so they just close their doors forcing thousands more out of jobs almost weekly.

If million dollar businesses are closing what makes me think a small business start up is possible in a time of crisis… Is this the question you’re asking yourself?

Entrepreneurial Ideas: That Special Something that Inspires Every Successful Professional to start a new Business venture

Step away from the problem for a minute. Everyone is thinking the Recession is the problem. Let’s examine some entrepreneurial ideas that require some innovation and creative thinking skills. Could the Recession be the solution to our economic problems?

Could this potentially be the perfect time for a low-cost start up business?

How long could the average family afford costly houses some doubling after 60 days of ownership, $5.00 gas prices, the average car price $35,000, and inflation rising into the hemisphere?

The Recession saves the day for those that understand (and many do)… the trends and cycles of economics which will set new records with ground-breaking entrepreneurial ideas.

Learn 3 ways to out produce big business in a low-cost start up business

These same 3 discoveries are what assist entrepreneurial success and small businesses to thrive:
1. Big business has lost control: we all know people that work for large corporations or have witnessed first hand the slackers on their jobs… their main objective is to come up with entrepreneurial ideas to try to creatively manipulate “father time-clock”.

Their sole purpose is to see how innovative they can become to not work eight hours a day… Then you have those human walkie talkie’s… yep…. they don’t do squat all-day but talk …I’m pretty sure those lost hours weren’t calculated into the business start-up cost. Can you believe the average employee actually works less than 4 hours a day?

2. Big business many times isn’t fair: Why does it seem that the most qualified persons with the best entrepreneurial ideas are NOT leading the team.

Many time the most egotistical, narcissistic co-worker ends-up with the magical position as the manager which kills entrepreneurial spirit, originality and inspiration. Wouldn’t it seem like any successful entrepreneur could see that “John” is messing up big time so why is he still the manager?

“Why not chose another manager”? Some big Businesses just don’t get it…encouraging entrepreneurial ideas will be critical in the new economy because competition will force businesses to cut loose the dead weight even if it’s their best buddy.

3. Big Business comes with big-risk: and the biggest risk is balancing between doing what’s best for the company or what’s best for the stockholders. What most people don’t realize is that companies don’t always do what’s in the best interest of their employees (shocking I know) but rather what’s in the interest of the stock holders.

And some of the greedy money sucking, stock holders and CEO’s have one goal and one goal only… WIIFM (what’s in it for me) to make as much money as humanly or inhumanly possible, many times at the expense of thousands of others.

With the aid of CNN news and the internet we don’t have to elaborate on that issue much … E.g. $35,000.00 Toilets, private or corporate jets, cooking the books, (accounting errors) Etc…

An old song is playing in my head… “God bless a child that has his Own.” And for those that are metaphorically challenged that’s simply means” God bless the child that has her own home based small business’
Well I’ve done my part. The statistics splattered all over the nightly news and in the Local Newspaper don’t scare Me. “Are you goanna let ’em intimidate you”?

Will you put on your entrepreneurial thinking helmet and get in the game.

100,000 people (mostly traditional business owners and other professionals) are thrilled about exercising their new found entrepreneurial ideas since most big businesses are sinking faster than the titanic…

Imagine not worrying or caring about the economy or about where your next meal is coming from, who’s going to watch the kids while you work 2 jobs or will you even be employed next week, month or year.

Decide to stir your entrepreneurial juices and start your business today.

Why Entrepreneurial?

Entrepreneurial development lies on the notion of creativity and innovation. An idea is said to be creative when it is novel. That creative idea becomes innovative when it turns into something useful – a product. Entrepreneurship is underpinned by external factors, or all external factors. Any condition in the external environment whether favorable or unfavorable is a source of entrepreneurial development. Technological, social, cultural, political, and economic factors are sources of entrepreneurship. The fast-paced technology poses opportunities. During economic downturn or boom, the market is always confronted with needs and demands. The political, societal, and cultural changes give rise to new, untapped demands. These require entrepreneurial minds. The changes in these factors create new problems that require new solutions. These solutions are then translated into products. Any product that solves a particular problem of the market will create customer value proposition. What the market values will prosper in a highly competitive market.

As mentioned, there can be no external factors that hinder entrepreneurial development. What makes them a hindrance is when they are not taken as opportunities. Even a crisis can be an opportunity to be entrepreneurial. Apparently, blunders to entrepreneurial development are more of internal than external. What lack many to become entrepreneurs are entrepreneurial passion and spirit. Others fail to become entrepreneurial even when they take the initial steps because they fail to plan. They are oblivious that entrepreneurship is a risk-taking activity. When they fail, they have no plans to take the risks and hold back from re-trying. Entrepreneurial spirit must be sustained.

Conflicting ideas are present about when and where to germinate the seeds of entrepreneurial spirit. The academe is a pillar of education in the field of business. The industry is a good training ground for entrepreneurs-to-be to develop soft and hard skills. To create future entrepreneurs, the academe should instill the entrepreneurial mastery. The academic culture is important to nurture a cohort of future entrepreneurs. Educators can play a great role to motivate students pursue entrepreneurship. They might lay down the choices and teach their students to use their perceptive powers in determining which course to take. A good background of the industry is helpful to see realities and eventually delve into entrepreneurship or directly engage oneself to entrepreneurial activities. This is a matter of choice. Educators must guide the protégés and do not allow themselves to choose for other people.